JSC DAIRY PRODUCTS Efficiency strategy

At the largest in Russia and Eastern Europe international exhibition of food products, beverages and raw materials for production PRODEXPO-2012 which took place on February 13–17 in Moscow the production of meat and dairy industry factories of Gomel region (JSC DAIRY PRODUCTS is among them) got 25 medals. The success is undoubted especially if we consider that the current international forum of the food industry PRODEXPO-2012 became a record in the history of the exhibition: more than 2000 companies from 55 countries worldwide demonstrated their achievements on the area of over than 102 thousand square meters.

Three silver and two bronze medals – such awards JSC DAIRY PRODUCTS got in Moscow. There were marked yogurt with the minimum percentage of fat 3.2%, sterilized milk and UHT 3.2% of the brand Moya Slavita, butter 72.5%, sweet butter 82.5% of the brand Molochnoe Kruzhevo. By the way, the trademark Moya Slavita became a brand in 2011 in the category Breakthrough of the Year. And there are three major brands in JSC DAIRY PRODUCTS production portfolio: Moya Slavita, Molochnoe Kruzhevo and Polesskie Syry. And each of these brands is distinguished by a wide range of goods and a high quality. Branding of the main line of dairy products helps manufacturers solve the problems in strong business struggle at the native and foreign markets. So, the contact with consumers is being established, the company products have become more recognizable. Choosing specific brands the consumer gives his own assessment of popular products.